True LA Homes
True Cross has worked in real estate in Los Angeles for over a decade. After personally reviving her own home,
a landmark Beachwood Canyon Mediterranean to
its original glory, she was bitten by the real estate bug. True loved the process of buying, remodeling and selling homes so much, she decided to have real estate not
only as a passion and an investment--but as a profession. With her background in design as a successful Costume Designer for film and television, True can visualize what a house will need to meet her buyer's aesthetic. Additionally, she knows what her sellers will need to edit and stage when selling their homes to earn top dollar and
Please call me for any questions regarding buying, selling and marketing your home or for any local activity updates. I look forward to hearing from you.
takes an active, hands-on roll in helping them. Although she loved her primary goal of dressing actors she found her most talented skill to be bridging the communication gap between actor and director / producer. As a result she was hired and recommended repeatedly with a reputation as a phenomenal problem solver and negotiator. She brings all her brokering skills to her real estate career. True applies all the focus, hard work and enthusiasm she's had redoing her own properties to her clients--on every home; on every deal.
True is the founder and executive director of True Women, a regional women's networking organization that supports women entrepreneurs. True has a love, some would say obsession, for white houses and is currently
working on a coffee table book on all the treasures she discovers from all her travels. She writes a regular column on real estate, events, and personalities in Los Angeles for AskMissA.com, a nationally renown website.
True works from Silverlake to Bel-Air. Although she specializes in architecturally significant and luxury properties, she thrills in helping first time buyers find their new home. Being a multiple home owner herself, she understands that matching the right home to the right client is paramount. She lives a stone's throw away from the Hollywood sign with her two children and husband, novelist and television producer Harley Tat.
"True Cross helped my husband and I look for a house in the Hollywood Hills. I can not say enough about her work ethic, dedication to her clients, patience, and never ending sense of optimism. It can sometimes be a daunting task to find the right home for your family and True helped both of us navigate the waters with fierce persistence and professionalism. I know that she worked tirelessly on our behalf and I can not imagine enlisting another agent for the job. Anyone who is lucky enough to find True Cross is lucky indeed!" Sondra Baker and Ken Orkin
"My wife and I had basically given up on a very complicated real estate deal. True entered the scene and not only saved the deal, but negotiated a price reduction. True was knowledgeable, available and proved to be an extraordinarily effective advocate for us in the purchase of the property. She's got a lot of Southern Charm in her but it masks for a fierce negotiator." Jon and Amy Tostrud
"My boyfriend and I decided to become first time buyers this past winter. We were lucky enough to work with True who is not only amazing at her job, but she is knowledgeable, thorough and patient. Our condo had 26 offers and the counter went out to ten people. True coached us every step of the way and helped us put together an amazing package. Needless to say, we won and we could not be happier. We owe it all to True." Jerica Lieberman and Kevin Meier
We have worked with True Cross both as home buyers as well as sellers, and our experience could not have been more positive. She made the entire process as easy as possible for everybody involved. We would gladly work with her again in the future on our next home! Scott Weinger & Rina Mimoun
"I’ve had the pleasure of working with True Cross on several real estate transactions over the past few years. She has been a consummate professional at all times, whether I’ve been buying or selling, and I have always felt that she has been a capable advisor and forceful advocate through all of our dealings together. Her warmth, sincerity and loyalty to her clients along with her extensive real estate knowledge make her the right choice in this ever changing real estate market."
Wayde A. Westling (Entrepreneur and Principal Designer, Wayde’s Designed Liviving)